Not backing up your data? Here’s why you should start

When you work in the world of data recovery, you learn one thing very quickly: people consistently underestimate how valuable their data is on both a financial and sentimental level. Owing, no doubt, to the fact that storage media is extremely reliable, both commercial and personal users forget that, whilst their technology is expensive, its Read more about Not backing up your data? Here’s why you should start[…]

How to Identify a Hard Drive Head Crash and What to Do Next

Irrespective of the sector within which they operate, their annual turnover, the number of people they employ or anything else, all savvy business owners know that their data is vital to their success. So much so, that many even argue that it is data, not oil, that now drives the world’s most vibrant and vital Read more about How to Identify a Hard Drive Head Crash and What to Do Next[…]

Examples of successful data-driven digital marketing campaign types

What if I told you that there was a way to ensure that your adverts were seen by people who were certain to be interested in your services or that there was a specialist publication read by every member of the demographic you target? I think it’s safe to say you’d want to be leveraging Read more about Examples of successful data-driven digital marketing campaign types[…]

Five ways you can use data to improve your marketing

Effective marketing is an essential part of any successful businesses and effective marketing is, when stripped down to its most vital features, a combination of creativity and scrutiny; of combining great ideas with analytical dexterity and interpreting data in order to optimise your efforts and maximise profitability. Here are five ways you can use data Read more about Five ways you can use data to improve your marketing[…]

How to create compelling data-centric content

Have you ever noticed that news sites frequently use content that is heavily reliant on figures and statistics? Maybe you’ve noticed that most if not all entertainment sites regularly post top-ten lists? There’s a very simple reason for this: data and numbers are psychologically satisfying and extremely revealing. As a result, content that utilizes them Read more about How to create compelling data-centric content[…]

Marketers, Here Is Why Data Is Your Secret Weapon

Historically, marketing was a much more subjective discipline. If you wanted to know that an audience responded well to an advert, you’d have to hold a focus group. If you wanted to evaluate your branding efforts, you polled clients or looked at your sales figures. Ultimately, the raw quantitative information needed to effectively and objectively Read more about Marketers, Here Is Why Data Is Your Secret Weapon[…]