Getting bloggers in your niche to review your product plays an important role in your online marketing success.
Here is why:
A good product review from another blog can build trust, bring referral traffic, pass SEO link juice, and improve brand awareness.
If other authoritative bloggers say your product is good. It far more attractive than you say it.
“What you say is marketing. What they say is social proof.” Said Andy Crestodina.
The question is how to do you get more bloggers to review your product on their website and how to scale up. Here are a few effective methods that you can use to find bloggers and website owners in your niche to write a product review for you.
Method 1: use Google Search
No matter what stage you’re in, you will have competitors. The bloggers who reviewed your competitor’s product will most likely to review yours as well if you pitch it the right way.
Google Search is the best way to find bloggers in your niche that may be interested in reviewing your product. It is believed that the more outreach emails you send, the more reviews you will get. Follow the detailed steps to scale up the process.
Step 1: Create a list of competitors
You can just get one competitor to get started. For iPhone file transfer software, this might be a start:
Imazing
Anytrans
Wodershare Tunesgo
IOTransfer
If you are not with a lot of the competitors, you could just start by doing a Google search for “iPhone file transfer software” or “list of iPhone file transfer software”, which should get you going.
Step 2: do a google search
So once you have this list, you could do a Google search for product reviews on these competitors.
In order to scale things up, you can change the Search Settings to show 100 results per page before you put in the search phase.
If I’d like to search for Imazing, I put the following search strings:
Imazing review -inurl:imazing.com
allinurl:Imazing -imazing.com
Step 3: export the results into a spreadsheet
All the results are your opportunities to get full product review and backlinks to your site. You will want to sort all of them in a spreadsheet, so you can send out outreach emails.
To do that, you can install the Scraper Chrome extension. Some Chrome extensions are really helpful for your online business success. Scraper is one of them and it is free.
Once you get it installed, just right click one result and select Scrape Similar.
Then you can select Export to Google Docs to add all these 100 results to a Google Spreadsheet. And of course, you can also paste them into an Office Excel. After that, you can do it for the second page.
Step 4: reach out to the list of individuals using Mail Merge
Then you go to each of the websites to get the contact information and add the emails into the spreadsheet. You can also use a Chrome Extension Huter.io to quickly find the email without go to the contact page.
After that, you can add an Add-on Mail Merge with Attachments to Google Spreadsheet. It is free to do Mail Merge with Gmail. If you prefer Excel, you can save the excel sheet as a CSV file and then import to OutLook to do Email Merge.
Email outreach template
I just made a template and hope it is helpful.
Hello,
I’m [YourName], from [your company name].
I just saw a good review post [title name from the spreadsheet]on your site.
Great Stuff!
Just wanted to reach out because I have a similar product that I think will interest your audience as well. Would you be willing to test and review [your product name]?
Compared to [competitor’s product name], it has [features of your product].
I can send you a free license code for you to review, and a few extra ones that you can give away to your audience.
Let me know if this works for you.
Either way, keep up with the great work.
Thanks,
[your name]
Method 2: find niche related bloggers through Instagram
Many bloggers are active on Instagram, so you can find bloggers and influencers on Instagram to review your product.
If you think Instagram search feature is not effective, then you can Deep Social, a free tool to find influencers on Instagram.
Method 3: monitor your competitors
As time goes by, your competitors will have more mentions, backlinks, and reviews. Each new blogger that just published a review post about your competitor will likely to also review your product as well. Luckily, There are a few ways to monitor your competitors.
First, you can use Google Alerts to set up a few alerts to notify you when Google detects some mentions about your competitors.
Second, you can monitor your competitor’s social media network. When your competitors get a new review post published, they will probably share it on the social network. You can use a tool Buzzbundle to monitor all the conversions related to a few phrases.
Third, you can use paid tools like Semrush to set up brand mention alters to monitor your competitors.
Conclusion
Getting bloggers and influencers to review your product is crucial to your business because what these people say are more convincing than what you say. In the meantime, this can brings you more referral traffic, brand awareness, SEO link juice.
Therefore, it is worth spending time and efforts to find bloggers to review your product. Hope these three methods can help you in a way.
Now, it is your turn. Which of the method do you think is the most effective? How do you find influencers to review your product?
