Before the rise of remote work, webinars had been a vital part of the communication industry. Nowadays, they play a leading role in lead generation and online training. It is the most common way people connect with their marketing goals. Whether they are life or on-demand, people are still using these educational tools.
Moreover, there are various reasons why people are still turning to these types of events. Some of these include industry trends, the capability to join semi-private demonstrations, and the free education they provide. There are a variety of ways that you can do this, and a video recorder is one of the features of the tools that will help you get started.
13 Effective Ways to Promote a Webinar
One of the most critical factors that any company should consider when it comes to planning its next webinar is the promotion of its event.
Having the proper technique and resources to promote your event is very important, as it will allow you to reach out to more potential attendees and ensure they are registered.
Here are effective ways to promote your webinar:
1. Through Social Media Platforms
To promote the webinar, you should regularly post on social media such as Facebook, Instagram, and LinkedIn. You can also add a hashtag to your posts to encourage your followers to use it during and after the event.
You should post about the event in LinkedIn Groups so members will find it helpful. However, before you post, make sure that you read the group’s rules, as they may require you to include them in the Promotions section.
2. Use Blogs
You can record a blog about your upcoming webinar either before or after it takes place by using a video editor.
Creating a simple post with the event’s description can help you get the word out about the event, but you can also try creating a 5-question question and answer session with a guest speaker.
3. Consider Advertising
If you have funds available, you can advertise a webinar or an event in a publication or social media.
Paid media marketing can boost your exposure to the audience members who are most likely to respond to your message.
4. Send an E-mail of Gratefulness and Confirmation of Registration
Sending a thank-you email is more than just good manners. It also allows you to confirm your attendees’ registration so they can know that their submission worked.
Some people will delete it, while others will use it as a form of reminder. Others will take the time to input the details in the email, and they will also save it in their calendar.
5. Through Your Website
You can promote your webinar in the form of a call to action button or a short description on the homepage of a website.
A dedicated website or a microsite is ideal for a topic that will remain central to your business.
Although it will take some time to build a fully-featured educational website, a non-branded website can be a great way to build an audience and register for webinars or lead generation events.
6. Engaging With the Audiences of Other People
An easy win is to have your external speaker promote a webinar by sending an email to your contacts and sharing it on social media.
If you have a non-competitive group that complements your product or subject, ask them if they’d be interested in co-producing the event.
You can then give them the attendee list and registration information in exchange.
7. Choose a Convenient Time or Schedule
Typically, a HubSpot webinar is held at 1 PM EST or 2 PM EST, and it’s the best time for the majority of our audience.
However, if you have a large one, consider changing the timing. Like any variable in marketing practice, the best time for you depends on your audience.
8. Communicate Clearly
A webinar is a great way to communicate with your audience. It can provide value to them by clearly communicating what you’re talking about.
Aside from how you present the content, other factors, such as how you organize the show and how you show it, are also taken into account to make it more effective.
9. Make it Educational
One of the most effective ways to make a change happen is through education.
A webinar should have a certain type of component that educates its audience about a particular product or service. This is another technique to promote your webinar.
10. Choose Your Webinar on the Right Day With a Value Building Reminder
It is probably not ideal for hosting a webinar over the weekend. But you can hold your events on Tuesday, Wednesday, or even Thursday.
On the other hand, one week before your webinar, send these intervals to your registered participants.
They help to remind them of the event’s schedule and date, and they can also rebuild the value that they brought to your page.
Unfortunately, some of your participants might still need to remember the registration they made.
11. Do a Facebook Live
Try creating a sneak peek or post-show wrap-up for an event using a live-streaming tool or a podcast.
For those still waiting to commit to an entire hour, having a two-minute conversation can be a great way to connect with potential listeners.
12. Engage With Your Audience in a Fun Way
A great webinar should be entertaining and about something other than catching up on emails.
Your audience might think that you’re just talking about email, but that’s not the case. The verbal component of a webinar is what sets it apart from other platforms.
13. Create Youtube Videos
When promoting events, video is significant as it can significantly impact search engine optimization.
So, before the event, create a promotional video that will show the main content of the webinar. Post-event, upload the video to help viewers watch the full recording before registering.
Conclusion
As digital marketing technology and trends continue to evolve, the ways to promote webinars will continue to grow. One of the easiest ways to promote a webinar is by creating content that is both informative and entertaining.