Personalized marketing: tailoring it with care

Personalized marketing explained Personalized marketing occurs when content is tailored based on personal customer data. This data may include the email address, name, location, subscriptions, browsing history etc. In our age of post-privacy abuse and GDPR, such data should be collected only with the customer’s consent. Personal data helps companies reach out to their existing Read more about Personalized marketing: tailoring it with care[…]