Marketing automation refers to the use of relevant software to automate repetitive business tasks, manage complexity, eliminate human error, and measure/optimize advertising efforts. Some of the operations automation handles include analytics, email marketing, mobile marketing, social media, content marketing, digital advertising, and SEO.
How does marketing automation help in business? The marketing automation industry is forecasted to grow and reach USD 13.32 billion in 2030. This growth is attributed to the increased use of automation platforms by businesses in a bid to scale up and accrue the benefits of these tools. On that note, below are some of the significant advantages of marketing automation solutions:
- They help companies cut down on staffing costs.
- Automation leads to better ROI.
- With marketing automation, businesses improve the accountability of sales and marketing teams.
- Automation allows companies to operate more efficiently by enabling them to do more within their daily hours of operation.
- By taking care of repetitive tasks, automation allows employees to focus on more creative duties.
Here is an image detailing these and more benefits of the automation of Liana Technologies.
Now that you know the advantages let’s look at some of the best marketing automation tools that will see your company reap these and more benefits.
Delivra
This marketing automation tool is built on the premise that the open rates for automated emails are 95% higher than standard email open rates. In light of that, Delivra tries to boost customer engagement by providing businesses/companies with email drip campaigns and SMS solutions. Apart from that, it also helps with direct mail. Delivra uses alerts and A/B testing when purchase or engagement “likelihoods” are identified.
Delivra delivers customized engagement scoring and weekly reports to enable marketers to gauge the success of their marketing efforts. Furthermore, this tool provides users with highlights of the results of A/B testing. For marketers for whom art is not a strong suit, Delivra’s image editor, as well as drag-and-drop editor, can come in handy when designing their messages. Delivra also integrates with various systems thus allowing enterprises to segment and re-engage with customers.
Autopilot
Autopilot is an easy-to-use marketing automation tool. It has a self-service feature offering SMS, in-app messages, email, and postcards. This software is keen on fostering new relationships and reviving “cold” ones. See, according to Autopilot, companies that maintain contact fortnightly or monthly generate two times more leads than those that do not. Some companies can even build social media app to increase their lead generation.
Autopilot shines when it comes to capturing information from a company’s site/ application and then integrating it with multiple systems to enhance personalization and customer segmentation. Furthermore, this software also keeps tabs on the performance of each campaign and provides insights detailing how messages are converting hence enabling marketers to adjust accordingly.
Infusionsoft
Infusionsoft is out to boost the growth of companies by providing automated marketing technology as well as a vast community of consultants and leaders. Some of the fixes this tool provides are analytics, mobile, CRM, and e-commerce solutions with multiple integrations.
With Infusionsoft, marketers get to save about 28 hours each month when it is integrated with the marketer’s other systems. This tool automates both lead captures and follow-ups as per user activity. Also, it gathers data on consumers thus enabling personalization.
The analytics reports provided by Infusionsoft help marketers understand what is working, what isn’t, and the ROI for each campaign.
AdRoll
AdRoll is an excellent tool for retargeting consumers via re-engagement on platforms such as Twitter, Facebook, and the web. It allows businesses to offer customized experiences that boost marketing productivity by providing flexible segmentation and retargeting across multiple platforms and devices.
Other features of this automation tool include transparent analytics, expert conversion and optimization reporting, and dynamic LiquidAds. This software offers marketers complete control over advertising expenditure, customized budgeting, no commitments/ contracts, and a free 2-week trial.
Marketo
Marketo is a comprehensive and powerful marketing automation software that allows marketers to streamline their digital marketing campaigns, increase site traffic quickly, and drive revenue. Founded in 2006 by three former Epiphany, Inc. employees, Marketo launched its first product, Lead management, in 2008.
Marketo has a friendly interface, is compatible with companies of all sizes, and offers a free trial for new users. With this tool, you can build online forms and landing pages using templates, design email marketing campaigns and send them automatically, segment your contact list, review performance reports, get SEO help, access useful marketing materials and so much more.
DialogTech
Formerly known as, Ifbyphone, DialogTech is a wonderful marketing automation tool that gives call automation solutions and analytics to digital agencies, enterprises, and tech companies. With this software, you can easily set up automated voice interactions, measure their success and optimize them to boost ROI.
Among its main features include in-call scoring, keyword call tracking, reverse lookup, call management, call routing, and interactive voice response, to mention a few. DialogTech is AI-powered and is useful to marketers who wish to measure their caller’s intent to target them with the right ads or improve their call experiences.
Bremy
If you are searching for a publishing solution that is fast and easy, then Bremy is a good choice. A product of Solution Dynamics, this multichannel publishing tool allows marketing management, personalized customer interactions, document and video proofing, digital assets management, and publication creation or modifications. You can also get templates for your targeted email campaigns at Bremy. This tool is built for large businesses with complex marketing demands.
Conclusion
Marketing automation is definitely worth adopting whether your business is still growing or is well established and the tools mentioned above are the best in the market. But how do you know which particular software/ tool is ideal for your company?
Before you commit to one specific marketing automation tool, determine your strategy. What are you aiming to achieve? If you don’t know your goals, you will most likely spend more on a tool that’s not right for you. Understanding your data and where it is from also helps in selecting the best tool.
Finally, if you are still not sure of the best automation tool for your brand, seek out an unbiased opinion from a third party.