It is essential to grab some follow up to the new SEO (Search Engine Optimization) trends to prepare well for the upcoming challenges of SEO in the year 2019. With both of the Virtual Reality and Augmented Reality, stepping into the Digital Marketing landscape, its really crucial of taking charge before things get overwhelming.
However, Artificial Intelligence or AI technologies usually change the way we interact with the contents that are available online. Even there could be a massive change on the way, we work as Search Engine Optimizers.
For instance, Amazon Search Optimization which is also known as AMSO and a huge percentage of digital marketing experts from all around the world believe that the year 2019 will be the year of AMSO.
More than 20 million Alexa products are sold in the market and Voice Search is going to be a dominating factor in SEO. Most of the SEO experts are trying to adapt the voice search feature in order to stay in the competition. Surprisingly, this one is just one upcoming trend that has been mentioned here.
7 SEO trends to bring changes on the online landscape
In order to bring effective changes in the year 2019 within your business, here are 7 trends to be followed for betterment.
- Search Intent And Code Optimization
These days’ it is never enough to throw some keywords within a blog post and expect that to be showed up in the top 10 of the SERPs. The reason is that Google is not showing results that are based on the keywords anymore.
Now, its showing the results based on the intent of the search. Precisely, it can be said that Google wants to show the exact result user is searching for. In this way, only keywords are not going to help anymore.
Effect of this search intent on SEO trends
The time, a user is searching for the “best way to optimize a website for SEO”, we are sure that the user wants to the certain methods to help optimize a website for SEO purpose. However, along with each of the methods, the user may want to know about the effectiveness and how that method is great to be worked on.
In short, it can be considered that we must create content for users and before making that, we need to do a good research on the topic and provide useful information through it. Even we should make the information to the point in the way, the users did not know they needed.
This trend is great to satisfy the users’ needs along with the search intent as eventually, it would help boosting engagement and increase rankings of that website. Moreover, website performance and security is also a major part to be taken care of. Speed of the website also does matter as users want to get the instant result of their search.
- Video Content Optimization is here to rule latest SEO trends in 2019
According to a recent Cisco white paper that came out with some astonishing results that should be considered by the online marketers and SEO experts. Video content will gradually surpass all of the other content forms with the consumption of 85% and this is a huge number.
As an outcome, there will be a spike among the advertisers who are trying to use video contents as their one of the major marketing tools. With this, we would have to think about the best way to optimize video content in order to meet up with the standards of search engines.
Basic aspects to be optimized of Video contents
Channel name, Channel keywords, Channel description, these are some of the things that can help optimizing video contents. The video viewership continues to grow, optimizing for mobile users, desktop users, and also using video SEO is known to be a crucial part of an effective video optimization marketing strategy that no business should be without.
- Voice search will make more than 50% of online searches
In the search world, voice search has become of the most dominating trend and for that reason, SEO experts should keep an eye on it. According to statistics, 58% of the consumers used voice search in order to find out local business information from the kast few years.
27% visit the local business website via voice search and 76% of smart phone speaker users search for local business within a week. More than 53% of the users make voice search on a daily basis. There is a high chance that this voice recognition market will hit $601 million by the year 2019.
- Increased social media indexing will boost organic SEO
By 2019, the content marketing industry is going to become a 300 billion dollar industry and this will have a huge impact on the search engine optimization as these both process are known to be integral. In this coming year, this is going to make some huge changes within the business.
For instance, YouTube is a social media channel and it only provides the ability to search contents out. On the other hand, Facebook’s watch portal is already steeped in to this game.
- Optimizing CTR for search engine rank brain
It’s very important to optimize your business website for Google’s search engine algorithm – rank brain. Your website’s click through rate is a significant factor to help deciding if your content was relevant to the user’s search result or not.
To be more clearly on this technique, you must know that the time, a user is not reacting on this option, Google detects the result to be irrelevant or inappropriate.
- Mobile first for Google’s mobile first index
Smartphones are the way to go on the time of developing of any website. The number of mobile users is going to be increased in the future and for that reason, Google recommends everyone to create their websites that will be responsive and will also produce high quality on every device.
If you want to separate the mobile site, then there are few things that require more attention to be paid. These are Content, Structured Data, Metadata, Social Metadata, XML and Media Sitemaps.
- Long form of contents to produce higher search rankings
There are a number of factors, which go the time, we define quality long form contents. It is really important to understand what Google’s search engine and users do love. To be more clear and straight on this point, it can be said that long form of contents help producing higher search rankings.
It shows the way a long form of content does on the search engines. But, here is a trick that clarifies that Google does never decide the rank just counting the number of words.
Author Bio:
Shiva Kushwaha is a Jr. Content Writer working for Ranking By SEO. He has written on different digital marketing topics including, SEO, Link Building, Content marketing and so on…
