It is called Google Analytics, not Google Report. If you see your traffic go up in Google Analytics, you laugh, and when it goes down, you cry. Then you are doing it all wrong.
Here, in this article, I am going to show you a few Google Analytics actionable tips to drive more traffic and get higher conversion rate.
Action 1: Optimize page content for more organic traffic
SEO is taking much longer to see results compared to other forms of marketing. Here I going to show you a trick to get a ranking boost shortly.
Actually, it is quite simple. firstly, you need to find keywords that you rank for, but not on the first page. Then, you optimize these phrases on the corresponding pages.
To find the almost rank in the first page keywords, you can go to Google Analytics and navigate to Acquisition > Search Console > Queries. 
Then set up an advanced filter to only include keywords whose average position is greater than 10 (7, If the keywords are not too competitive)
With those filtered keywords, you can selectively add some long tail keywords to the corresponding page. You need to make the keywords added naturally and do not over optimize it.
You can also find a specific page by Acquisition > Search Console > Landing Page and then optimize with the phrases that you almost rank in the first page.
If you do this correctly, you see your organic traffic go up in a few days.
Action 2: Get more referral traffic
If you check on the referral traffic in Google Analytics, you will probably find that you get a lot of traffic from sites that you do know of.
Go to Acquisition > All Traffic > Referrals to have a clear view of all the referral domains.
To see the exact referral path, click Secondary dimension and select Referral Path.
From those top referral domains, you can go to each site to publish guest posts or post comments. Because the audience already are familiar with your site and some of they like your product or service, you are more likely to get better results from these sites.
You can find the referral domains that bring you more traffic or conversions. Then find a way to collaborate with the owners of these websites.
Action 3: Increase conversion rate
With all of your content, some of the pages may get a ton of traffic but low conversions, while some of them have high conversion rate but low traffic.
Of course, you should optimize your low conversion rate page design and optimize the content of the low traffic pages. That may take a lot of endeavor and time. The simple way to drive more conversions is to add a link pointing to the high conversion rate page on the high traffic page.
You can go to Behavior > Site Content > Landing Page to see which page has high traffic or conversions.
To see conversion rate, you must set up Goals in Google Analytics. If you have a Thank-You page, you can set as the Goal destination. If not, you can use event tracking to track downloads in Google Analytics. If using third-party e-commerce platform, then you should set up cross domain tracking.
Action 4: Add content that users search for
People love your content and they want to see more relevant content, so they use the search button to find more articles. What a disappoint if they could not find the content they desire.
Surely, you should write these types of content that users search for on your site. Google Analytics has this feature for site search tracking.
You can go to Admin > View Settings and scroll down to enable Site search tracking.
Once it is set up, you can write content that users searched for based on the site search report on Behavior > Site Search > Overview and.
Action 5: Optimize for different device and web browser
You can use a few standard reports to find a few areas that you need to fix on your website.
Go to Google Analytics > Acquisition > Mobile > Overview. From there, you can see all the user behaviors and conversions across all devices including desktop, tablet, and mobile.
If the metrics on one platform is abnormally low, then you should think about optimizing your site for the corresponding device.
For example, let’s your email signup conversion rate is 2% on the desktop while 0.8 % on mobile. It is clear there is something wrong with mobile experience. Now you have evidence to show your supervisor or developers that we should spend time and efforts to build better mobile experience.
Does it make sense? You can also check your browser report to see if your site is not working very well with a specific web browser. Actually, IE Browser still has many users, but many website owners just neglect it. Through this report, you may find some potential to optimize your site for most of the web browsers to get better results.
