Do you love Snapchat? Then perhaps you can be one of the highest-scoring Snapchat users on the planet. Besides having a bragging right, it might be an incredibly useful marketing tool.
This article shares some fun facts about the Snapchat score, such as, who has the highest Snapchat score today. It also offers tips to boost yours, like how to add music to a video, and why this underrated social media app is useful for promotions.
What Is Snapchat?
If you’ve been a traditional marketer, then you might not have heard of Snapchat before. If you do, you have scant ideas about it. So before we discuss raising your score, here are some facts about the platform.
Snapchat is a multimedia messaging app developed by Bobby Murphy, Reggie Brown, and Evan Spiegel while Stanford University students.
Launched in 2011 as Picaboo, the app allows users to send photos and videos that self-destruct after a few seconds. It also offers a range of filters, lenses, and other features to customize messages.
Snapchat has its own share of winning moments and dismal failures. It also faces intense competition with the social media giants such as Facebook, which released a closely similar app called Poke to a cold reception.
Still, Snapchat maintains its strong lead in the younger demographic, particularly Generation Z. It also has over 300 million active users, including big brands like Taco Bell, Amazon, and MTV.
What Is the Snapchat Score?
As mentioned, Snapchat has formidable rivals in the social media space. In fact, Facebook once tried to go head-to-head against it. Despite its success, Snapchat does not rest on its laurels. It continues to release features that sustain or even increase user engagement.
One of these is the Snapchat score. What is it?
The Snapchat score is the point that you accumulate the more you interact with the platform. To be clear, nobody knows the exact factors contributing to the points. The developers are quiet, and the algorithm greatly influences your numbers.
But those who have been on Snapchat for so long that the following could be factors that affect the score:
- Number of snaps sent and received
- Number of added friends (or number of friends on your list)
- Number of stories shared or posted
- Snap streaks (the number of consecutive days you posted and received snaps)
- Bonus points to encourage dormant users to engage again
Liking stories, for example, seems to have minimal impact on your score.
What Is the Highest Snapchat Score?
It can reach millions, based on the top placers (whose positions change over time). Currently, the highest pointer is mustbecris with over 315 million, followed by Dion-19 with 237 million and cris-thisguy with 133 million.
Snapchat does not release any ranking. However, you can check a person’s point by visiting their profile. The number is displayed right there.
How Does Snapchat Help You with Marketing?
At this point, you might be saying, “Okay, I already know about Snapchat scores. What does it mean for me?” If you’re a marketer, it has significant value.
- It allows you to measure your engagement with the audience. You can also use it as a metric for tracking your success.
- It shows how much influence or reach you have on the platform. You can also use Snapchat to create relationships with influencers, find new customers, and convert them into loyal brand fans.
- The app is full of features that will help you with marketing. These include Snap Ads with vertical videos in full screen and Ads in Stories that allow customers to swipe up for more information. You can also apply Geofilters, which are branded filters based on location, and augmented-reality lenses that let customers take selfies and interact with your brand.
- You can connect with the younger demographic. Generation Z and Alpha currently have one of the highest buying power. For this reason, they can effect changes in marketing strategies.
What Is the Best Way to Increase Your Snapchat Score?
As a marketer, your Snapchat score matters. Other users, especially influencers, will be more than happy to connect and interact with your brand when your points are high.
Consider these tips if you want to raise yours:
- Take the time to engage in Snapchat. Respond to messages, stories, and snaps. Update your stories regularly and post snaps daily. Send snaps to friends and ask them to send some back. Participate in Snapchat’s streak challenge with other users (this is when you send an uninterrupted snap for consecutive days).
- Add music or sounds. As we said earlier, on Snapchat you can add music to videos. Do you want to start a trend? Elevate your photos and videos with music. Online video editing software can let you do that so easily that you can add this effect even if you have no technical background.
- Make sure to post interesting content. As much as possible, you should be creative and consistent with the topic of your posts so that users will keep coming back.
- Ride with the trends. Snapchat’s Discover feature will give you an idea of what’s trending in different industries or among certain demographics. Utilize this to craft your content to gain more reach.
- Do not spam. Adding hundreds or thousands of usernames in one go might help uplift your numbers quickly. But this is a huge no-no on Snapchat. It could lead to getting banned from the platform.
- Take a break. This technique has its pros and cons. For instance, it may decrease your engagement in the short term. In exchange, you might receive a huge bonus point.
- Measure your performance. Track the progress of your Snapchat score. Look into various metrics, such as views, likes, comments, and shares. Doing this will give you a better understanding of what works and what doesn’t. You can then modify your strategy to increase your score.
Conclusion
Snapchat scores can be a great tool to measure your success on the platform. As a marketer, it serves as an indicator of your influence, reach, and engagement. With these tips, you can improve this metric and enjoy its benefits.