With over 3.5 billion searches on Google every single day, can you really afford to ignore this critical facet of online marketing? B2B SEO might not be as well understood as its B2C cousin, but that doesn’t make it any less important. Read on to discover the critical steps of planning your B2B SEO strategy….
Personalized marketing: tailoring it with care
Personalized marketing explained Personalized marketing occurs when content is tailored based on personal customer data. This data may include the email address, name, location, subscriptions, browsing history etc. In our age of post-privacy abuse and GDPR, such data should be collected only with the customer’s consent. Personal data helps companies reach out to their existing…
How to Nail Online Branding
Whatever your size or sector, standing out online is harder than it’s ever been before. With so much competition, you need to make sure your branding is perfect. It needs to completely reflect who you are as a business and attract the attention of your target audience. Here’s what you need to keep in mind…
How Google Algorithms Impact Your Business
Google is in the habit of continuously tweaking its algorithms to improve the user experience of its expanding customer base. While these changes definitely enhance the relevance of content that surfaces on its search engine result pages (SERP), they may have a negative impact on business websites, which do not conform to Google’s standards. The…
What’s wrong with your iPhone 7 Screen?
Not every time a screen issue is associated with an Apple iPhone, but it’s tragic if it is because it really takes a huge amount of money to buy one. It is really heart-breaking when you pay out thousands of dollars for the piece of pride, and it immediately starts malfunctioning. Screen issue is the…
The Evolution of Web Design [Infographic]
Website composition has made some amazing progress since the primary site was distributed by Tim Berners-Lee in 1991. Over the next decades, it has changed fundamentally – both in terms of design and functionality, as well its deeper role in modern society. This infographic from fullestop is a look at the transformative story of website…
Top 10 Advantages Of Salon Point Of Sale System Software
If we look at a few decades back, registers were the only source to enter day to day business transactions. But with the technology advent, the POS system has taken the place of tradition data storage methods. Million rupees transactions are possible with a single swap of plastic card. Nowadays, even in salons POS software…
Examples of successful data-driven digital marketing campaign types
What if I told you that there was a way to ensure that your adverts were seen by people who were certain to be interested in your services or that there was a specialist publication read by every member of the demographic you target? I think it’s safe to say you’d want to be leveraging…
Screaming Frog SEO Spider Review 2022
Is your website doing well for SEO? You probably know that a search-engine-optimized website is important for your online business. In this Screaming Frog SEO Spider review, I am going to show you how to use Screaming Frog to optimize your SEO for better search results. Users from the search are more likely to convert…
Ahrefs Review: Spy on Your Competitor
There are many SEO tools out there, some are great, and others are not worth it. In this Ahrefs review, I will show you that Ahrefs is a great SEO tool for spying on your competitor. Since its development team keeps adding new features, Ahrefs is becoming the all-in-one SEO tool for small to medium…